One page website or Landing Page is simply a website that only contains one HTML page.
Landing Page aim to provide just the right amount of information for a user to make a decision and act on it. This is why Landing pages is often used for product pages, portfolios and event-related websites
Unlike the site, the Landing Page prompts the user to do one thing. For example, all kinds of people come to the company’s website. Some to just find out about the company, others to read about the products. But those who are interested in it will go to the page as a vacancy. If a page with a vacancy is created according to certain rules and contains an offer in itself (for example, respond to a vacancy), it can also be considered a landing page.
Such pages are created for a narrow audience. It is effective to use them in advertising and when you need to focus on something specific – sales, information, invitations to subscribe, etc. If you have a business or your activity is related to people, a landing page will come in handy.